Marketing & SEO Tools
Generate meta tags, schema markup, robots.txt rules, and UTM tracking links. Practical SEO tools that take the guesswork out of technical setup.
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Related tool categories
Every category on ConvertNow, each one free and updated as new tools launch.
Understanding SEO & Marketing
What these tools are for, and how to get the most reliable result from them.
Technical SEO, made approachable
Meta tags, schema markup and robots rules are all small pieces of code, but getting the syntax exactly right matters. These tools generate clean, correct code so a typo does not quietly cost you visibility.
Structured data that search engines understand
Schema markup, written as JSON-LD, tells search engines exactly what a page represents, a product, an article, a FAQ, and more. Well formed schema can unlock richer search results, like star ratings or expandable FAQ sections.
Track campaigns without the spreadsheet
UTM parameters let your analytics tool tell exactly which campaign, source and medium sent a visitor to your site, instead of showing generic referral traffic. Building them by hand invites typos, so a dedicated builder keeps every link consistent.
FAQ: Marketing & SEO Tools
Straight answers to what people ask most about these tools.
Does the meta tag generator submit anything to Google?
No. It only generates the HTML code for you to add to your page. Submitting or indexing your site is a separate step, typically done through Google Search Console.
What is the difference between robots.txt and a meta robots tag?
robots.txt controls which parts of your whole site search engines are allowed to crawl. A meta robots tag controls indexing behavior for one specific page. You often need both working together.
Why does my page need schema markup?
Schema markup, written as JSON-LD, helps search engines understand what your content actually is, a product, an article, a FAQ, and so on. It can improve how your page appears in search results, such as with star ratings or FAQ dropdowns.
What are UTM parameters used for?
They are tags added to a URL so analytics tools can tell you exactly which campaign, source and medium sent a visitor to your site, instead of just showing generic referral traffic.
Will adding meta tags guarantee a higher ranking?
No single tag guarantees ranking. Good meta tags improve click through rate and help search engines understand your page, which supports SEO alongside content quality, site speed and backlinks.
Can I test how my page looks when shared on social media?
Open Graph and Twitter card tags control that preview. Generate them here, then test the live page in each platform’s own preview tool, since caching can delay updates.
How to use these tools
The same simple flow works across every tool on this page.
Choose your SEO task
Meta tags, schema, robots rules, or campaign tracking, all listed above.
Fill in your details
Page title, description, or campaign parameters, whatever the tool asks for.
Copy the generated code
Clean, valid code or a ready to use tracking link.
Add it to your site
Paste it into your page head, robots.txt file, or campaign URL.
Syntax and reference
Formulas, formats and quick references used across this category.
Basic meta tag example
<title>Page Title</title>
<meta name="description" content="A clear, useful summary of the page.">
<meta property="og:title" content="Page Title">robots.txt syntax
User-agent: *
Disallow: /admin/
Allow: /UTM parameters explained
| utm_source | Where the traffic comes from, for example a newsletter |
|---|---|
| utm_medium | The channel type, for example email or social |
| utm_campaign | The specific campaign name |
| utm_content | Distinguishes similar content or links in the same campaign |
| utm_term | Identifies paid search keywords |
Built to be trusted, every time
No dark patterns, no forced accounts, and nothing you type is kept longer than it takes to give you an answer.
Nothing you enter is stored
Inputs are used only to generate your result, in that moment.
Free, with no catch
No sign up, no trial period, no hidden paywall on any tool.
Works on any device
Every tool is built to work on desktop, tablet and mobile.