Free WordPress analytics that counts real visitors, not bots

Terms of Use

Version 2.0 · Covering ConvertNow Analytics and its download. Downloading the plugin means accepting these terms as they stand on the day you download it.

1. What these terms cover

They cover ConvertNow Analytics, the cookieless analytics plugin, and this website so far as you use it to obtain the plugin. We and us mean ConvertNow. You means the person or organisation downloading and running the plugin.

2. The licence we grant you

We grant you a non exclusive, non transferable licence to install and run ConvertNow Analytics on any website you own or administer, for as long as these terms are observed. It costs nothing.

• There is no licence key, no activation step, no per domain limit and no traffic limit. Install it on one site or on fifty.
• Point other people at this page rather than passing the zip around, so they get the current build and the security fixes in it.
• You may not sell the plugin, or redistribute it as your own work or under another name.

3. What you may not do

• Sell, rent or sub license the plugin, or present it as something you wrote.
• Submit the download form by automated means, or with details that are not yours.
• Use the plugin to collect data you are not lawfully entitled to collect, or in breach of the privacy law that applies to you and your visitors.
• Attack, overload or probe this website or the servers hosting the download.

4. Your data and your visitors

Everything the plugin measures is written to your own database on your own hosting. We have no access to it, we receive none of it, and there is nothing at our end to hand back to you if you stop using the plugin.

For your visitors' data you are the controller and we are not a processor, because that data never reaches us. Meeting the duties that come with collecting it, including any notice or consent your jurisdiction asks for, is yours to do. The plugin is built to keep that light. It does not discharge the duty, and nothing here is legal advice.

5. What we collect from you

To provide the download and to know who is running the plugin, we hold the details you type into the download form. That is all: the plugin itself does not report back to us once it is installed. The Privacy Policy sets out the detail, how long we keep it, and how to have it removed.

6. Availability and interruption

We aim to keep this website and the download up. We do not guarantee it. Either may stop for maintenance, or for something outside our control.

An outage at our end cannot affect a site that already has the plugin installed. It keeps collecting and keeps showing your statistics whatever the state of our servers, because it never needs to reach them.

7. Support

The plugin is free and support is offered as goodwill, not as an obligation. We read everything sent to [email protected] and answer what we can.

8. Updates and changes

We may change the plugin, add features or drop them. We may revise these terms. When we do, the version number changes and the new version applies to downloads made after that date. Nothing we publish later reaches back and changes the terms a copy was obtained under.

9. No warranty

The plugin is supplied as it is, without warranty of any kind, express or implied, including any implied warranty of merchantability, fitness for a particular purpose or non infringement. We do not warrant that it will run uninterrupted or error free, or that every figure it produces will be accurate for every purpose.

Analytics figures are measurements, not accounts. Do not make a decision with financial or legal consequences on one source alone.

10. Limitation of liability

To the fullest extent the law allows, we are not liable for indirect, incidental, special or consequential loss, nor for lost profits, lost revenue, lost data or business interruption, arising from use of or inability to use the plugin or this website.

Nothing here excludes or limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded. Since the plugin is supplied free of charge, where liability cannot be excluded it is limited to the amount you have paid us for it, which is nil.

11. Ending it

Stop at any time by deactivating and deleting the plugin, and ask us to delete your record if you want it gone. Your statistics stay in your database either way, because they were never anywhere else. Clauses 9, 10 and 12 survive.

12. Law and jurisdiction

These terms, and any dispute arising from them, are governed by the laws of Germany, and the courts of Germany have exclusive jurisdiction. If any clause is found unenforceable, the rest stands.

13. Contact

Prateek Zare
Email: [email protected]

Last updated: 29.08.2026. Questions about any clause are welcome at the address above. We would rather explain one than have you agree to something you are unsure of.

Privacy Policy

Version 2.0 · How ConvertNow handles personal data in connection with ConvertNow Analytics and its download.

1. Who we are

ConvertNow, is the controller of the personal data described here. For anything about this policy, or to exercise a right under it, email [email protected].

2. What we collect, and why

Name and email address	Given by you on the download form. Used to send you the download link, to answer support requests, and to tell you about important updates such as a security fix.
Phone number and company	Optional. Used only if we need to reach you and email has failed. Leave them blank and nothing changes.
Domain name	The site you told us the plugin is for. Used to understand where ConvertNow Analytics is being run. Nothing is bound to it and nothing checks it.
Expected traffic and notes	Optional context, used to understand who runs the plugin and what to build next. Never used to limit anything.
Which build you downloaded	The version of the zip, and the page you were on. Used to know which builds are in the field, so we know who to warn when one needs replacing.
A hash of your IP address	Recorded with the download, to spot abuse and enforce rate limits on the form. It is a one way hash salted with a secret, not the address itself, so it can show that two requests came from the same place without telling us where that is.

3. What we never collect

Your visitors' data never reaches us. That is the point of cookieless analytics run on your own server. Pageviews, page titles, referrers, countries, devices, session information and every figure on your dashboard are written to your own WordPress database and stay there. No export, no mirror, no aggregation, no backup at our end, no telemetry carrying any of it.

The plugin also sends us nothing about you. There is no key to verify and no check to phone home with, so after you install it the connection between your site and us ends. Your record with us is the form you filled in, frozen at the moment you filled it.

4. Our legal basis

• Performance of a contract, or steps taken at your request. Providing the download you asked for.
• Legitimate interests. Keeping the form secure, preventing abuse, and knowing which versions are in use so we can support them and warn about them.
• Consent. Any occasional email about updates. Every one carries a way to stop, and stopping does not affect your copy of the plugin.

If you are in the EU or the UK, these bases are Article 6(1)(b), 6(1)(f) and 6(1)(a) of the General Data Protection Regulation.

5. How long we keep it

• Your download record: 24 months from the download, then removed.
• Abuse prevention records, including the hashed IP: 12 months, then removed automatically.
• Support email: up to 24 months, so a conversation keeps its history.

6. Who else sees it

Nobody who does not have to. We do not sell personal data, we do not rent it, and we do not pass it to advertisers or data brokers. It is handled by:

• Our hosting provider, which stores the database this site runs on.
• Our email provider, which delivers the message carrying your download link.
• A professional adviser or an authority, where the law requires it.

7. Where it is held

On servers run by our hosting provider in India. Where data moves outside your own region, it moves under the safeguards the applicable law provides for.

8. Your rights

Subject to the law that applies to you, you can ask us for a copy of what we hold, correct it, delete it, restrict or object to how we use it, or receive it in a portable form. Email us and we will answer within 30 days.

Deleting your record costs you nothing: your copy of the plugin keeps working exactly as it did, because it never depended on that record. The only thing you lose is our ability to email you when a version needs replacing.

In the UK or the EU, a complaint can go to your supervisory authority. We would rather you told us first.

9. Cookies on this website

Downloading the plugin sets no cookie of our own. WordPress may set functional cookies if you log in or comment. If we run advertising or embedded content here, those third parties set their own cookies under their own policies and are listed separately in our cookie notice. The ICO guidance on cookies is a readable summary of what that rule actually asks for.

10. Security

• IP addresses are stored as salted one way hashes, never in the clear.
• Mailbox credentials are encrypted at rest or kept outside the database entirely.
• The download form is rate limited per address, so it cannot be submitted in bulk.
• We hold no credentials of yours, and no key or secret belonging to your site. There is nothing in our database that would let anyone into your installation.

No system is perfectly secure. If something goes wrong we will tell the people affected and the relevant authority inside the time the law allows.

11. Children

This is a tool for people who run websites and is not aimed at children. We do not knowingly collect data from anyone under 16. Tell us if you think we have and we will delete it.

12. Changes

If this policy changes, the version number changes and the date below is updated. A change that materially affects you is emailed to the address you gave us.

Last updated: 29.08.2026. Contact: [email protected].